JOHNSON GIDEON ABIODUN

As Product Designer, I led user experience initiatives and optimized design-to-development workflows, significantly enhancing user engagement and feature adoption for flagship applications.

• Led 53+ usability tests and 30+ rapid-iterative sessions, boosting task success rates from 57% to 89% and slashing average task completion time by 25%.
• Optimized user journeys across three flagship applications, driving a 15% increase in monthly feature adoption and enhancing engagement for assistive-tech users by 40%.
• Standardized design-to-development handoff using componentized Figma libraries, reducing integration bugs by 35% and accelerating sprints by 20%.

As Product Design Intern, I conducted user research and iterated on high-fidelity prototypes, contributing to significant improvements in design quality and post-release satisfaction.

• Led user research for web and mobile features, uncovering pain points that drove a 30% increase in prototype approval rates.
• Designed and iterated over 35 high-fidelity Figma prototypes, slashing feedback loops by 40%.
• Partnered with engineers and Product Managers in agile sprints to address 35+ usability issues before launch, boosting post-release satisfaction by 20%.
• Established a comprehensive UI style guide covering typography, color systems, spacing, and iconography, reducing design inconsistencies by 25%.
• Developed and maintained a 45+-component Figma library, accelerating new screen creation by 50% and ensuring consistent branding across projects.

As Frontend Developer, I built responsive web UIs for client-facing platforms, improving accessibility and optimizing performance through modular design practices.

• Developed responsive website UI using HTML, CSS, and JavaScript across 3 client-facing platforms.
• Improved accessibility compliance and optimized performance for cross-device user experience.
• Reduced redundant code by 28% through modular design best practices.
• Collaborated with UX teams to seamlessly integrate frontend components into live products.

As Junior UI/UX Designer, I gained practical experience in end-to-end UI/UX design, from user research and prototyping to creating design systems and delivering production-ready assets.

• Designed 3 complete user interfaces from ideation to high-fidelity prototypes in Figma, enhancing navigation flow through 10 user interviews and 3 usability test rounds.
• Developed and maintained a reusable design system with 20+ components, fostering consistency across multiple projects and delivering design specs that reduced development review cycles by 5 days.
• Created and designed FreshStore, an application addressing food security challenges by providing safe, affordable, and nutritious food choices to women in Nigeria.

As Community Manager, I successfully built and engaged a large online community while optimizing paid ad campaigns and managing budgets to drive significant ROI and client retention.

• Orchestrated paid ad campaigns with compelling content and creative, achieving a 57% return on ad spend and a 25% conversion rate.
• Cultivated and managed an online community of over 17,000 followers across Facebook, Twitter, and Instagram, fostering engagement and delivering valuable content.
• Managed campaign budgets, saving over $100,000 in marketing costs and increasing profit margin by 25%, while achieving 90% client retention and a 95% referral rate through detailed performance reporting.

As Facebook and Google Ads Specialist, I managed PPC campaigns, created engaging ad content, and collaborated on strategies that boosted lead generation and product sales.

• Managed PPC ad campaigns, improving conversion rates by 47% and reducing cost.
• Created engaging ad copy and landing pages that increased sign-ups by 25%.
• Collaborated across teams to create unified, data-informed marketing strategies.
• Raised lead generation by 52% and boosted product sales by 19% within 3 months.

Designed and developed FreshStore, an application aimed at addressing food security issues by providing safe, affordable, and nutritious food choices to women in Nigeria.